＜Campaign　Concept＞
ART IN THE CITY

Modern art was born in New York City. It excites the lives of New Yorkers and visitors alike.
In this concept, our ICB girl is completely in her element, in front of a huge, graphic and exciting work of art in a gallery or modern art museum.
She loves large-scale pop paintings - the bigger the better. They remind her how big life is, and that grand things can happen.

＜Staff＞
Photographer:Sebastian Kim
Creative Direction:Melissa Jones
Stylist:Tiina Laakkonen
Model:Katryn Kruger
Model:Laura Kampman
Hair:Esther Langham
Make-Up:Stevie Huynh